No Throwaway Marketing PhrasesBy: Robert Middleton
Working with a client on a presentation last week, I commented that he was communicating the heart of his message as a "throwaway phrase" and spending too much time on details that weren't important. His communication lacked the impact it needed to persuade.
Successful marketing is, above all, about communication. Real communication is not about spewing out words. In marketing, your primary goal is to communicate the benefits or advantages your prospect will receive from your services.
Here are some important things to pay attention to when presenting your services to prospective clients.
© Copyright 2000, Robert Middleton
The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.