Leveraging Your Marketing InvestmentBy: Robert Middleton
In meeting with a client today, I was sharing about my new "Client Magnet Marketing Clinics." I told her that the Clinics served several purposes: One, they were an income source; two, they were a free value-added service for my long-term clients; third, they provided inexpensive initial exposure to my work for those who might be interested in other services; and fourth, they helped me develop material for my book.
This hadn't been a completely conscious move on my part. But looking at the marketing I've done over the years I realized that, like most small business owners, I liked to stretch my marketing dollar. I saw that I instinctively leveraged my marketing investment by accomplishing several things with each marketing strategy I implemented.
Most people don't look at marketing as an investment but as an expense. Not only is it an investment, it's an investment that can get very substantial returns if you do it right. Here's a few ideas for leveraging your marketing investment.
Start looking at your marketing as an investment and try to see how that investment can be leveraged to the absolute maximum.
© Copyright 2000, Robert Middleton
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