Success With Cold CallingBy: Robert Middleton
Perhaps no other personal marketing activity strikes fear into the hearts of grown adults more than making cold calls. Scenes of rejection, failure and misery flash before your eyes. You prepare. You think about it. You dream about it. And then you avoid it like the plague.
Granted, cold calling isn't the easiest thing you can do. And frankly it is often not the most appropriate or even most effective thing you can do to connect with new prospective clients. But many times it is very appropriate and very effective as well. I've had clients get projects in excess of $50,000 through a cold call.
Do you have a target market that you know could use your service, yet will probably find out about you no other way? Have you gotten a lead that you need to follow-up on, but the business connection was not strong? Do you just have a hunch that you ought to call that one company to introduce your services? All of these are opportunities to make cold calls -- and win with them.
Here's a few tips to help you through the mine field of cold calling.
© Copyright 2000, Robert Middleton
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