Coping With That Dreaded DeadlineBy: Azriel Winnett
Time, of course, doesn't stand still and never did, and it's no wonder at all that in this highly pressurized modern world of ours, time is regarded as a valuable commodity or precious resource.
Articles, books and courses on Time Management abound online and off. What is interesting is that the higher a person is positioned in a business or professional hierarchy, the more he or she is perceived as standing to benefit from a thorough knowledge of time management principles.
You can argue where editors and writers of email publications fit - or should fit - in the economic or social pecking order, but one thing's beyond dispute: they have as great a need, and maybe more so, to organize their time as any other class of people.
A major reason for this is the ominous scepter always hovering over the heads of all publishers: that dreaded deadline.
The shorter the interval between issues, the more immediate the threat, and the greater the sense of panic. On the other hand, the danger may be greater when a deadline stills seems a long way off, since one may be lulled into a false sense of security.
Creating or compiling a top-notch newsletter may be tough enough when this is your only responsibility, but when your publication is a one-man show, and you have to promote it as well, run your advertising department and all the rest of it, time management takes on extra meaning.
And when your newsletter is only one cog (albeit a very important one) in the chain of your business, the whole concept becomes a critical one. Sooner or later, you come to the inevitable conclusion that if you fail to master time, time will master you.
Practice, persistence and experience are vital keywords in personal time management, and everyone has to find what works best for them. We can only offer a few assorted tips and guidelines from the newsletter publishing perspective.
© Copyright 2000, Azriel Winnett, Sling Shot Media, LLC
The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.