10 Questions You Should Ask Before Producing Your Next BrochureBy: Mary Sweeny
A good sales brochure does more than explain and inform. It also must persuade. After all, the brochure is a sales tool. Brochure copy must do more than list facts or features. It must translate those facts and features into benefits.
Like a sales person's presentation, the brochure must place 100 percent emphasis on how the reader will come out ahead by doing business with you. Simply put, a good sales brochure sells.
To make the most of your next brochure, ask these ten questions before going into production.
© Copyright 2000, Mary Sweeny
The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.