Increasing Direct Mail ResponseBy: Mary Sweeny
The following elements have been tested over many years, on millions of pieces. These are not guesses--they are proven. In other words, you can take them to the bank.
ELEMENTS LIKELY TO INCREASE RESPONSE:
ELEMENTS LIKELY TO DECREASE RESPONSE
ELEMENTS WHICH HAVE LITTLE OR NO EFFECT ON RESPONSE
© Copyright 2000, Mary Sweeny
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