Why Media People Don't Sign Up for Trade Show Press Credentials EarlyBy: Andy Marken
In addition to writing regularly for a number of marketing and communications publications, we also write industry and technology trend articles for business and trade publications during the course of the year. As a result at certain trade shows we are able to receive press credentials.
This means we receive:
We'll bypass any discussion of trade show press kits because no matter how often we talk about it, people still stuff them with dated and poorly written releases, data sheets and reprints of articles. Some people obviously have no idea of what constitutes news or how media people really work.
Instead, let's focus on the pre-show stalking of members of the media. To simplify matters we've bundled the activities into consistently observed activities.
Good, Bad, Yours?
The Wheat Among the Chaff
Fortunately, there are good PR agencies and people in the field who make the profession look good.
Smiling and dialing without firm objectives and a plan of action means members of the media have to take time from their deadlines to answer calls; read e-mails; file or trash the e-mail; or wade through the faxes.
No wonder most don't sign up until just before the show or fight the registration crowd to do it the day of the show.
A little professionalism couldn't hurt!
© Copyright 2000, G.A.Marken, Marken Communications
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