Op-Ed Articles Express Your Firm's Point of ViewBy: Andy Marken
Executives are increasingly turning to the opinion-editorial (op-ed) pages to state their points of view regarding their industry and their community. The challenge is to create op-eds that will get published.
At one time, op-eds were relatively short pieces (300 - 500 words) and style was more important than substance. A provocative or witty op-ed usually was placed fairly quickly. Today because of the seriousness of the economy, the political climate and the interrelationship of business to our communities, op-eds have become somewhat longer and more substantive. In many instances there is little difference between them and a news article, except that op-eds usually focus on one subject and express one point of view.
Increase the Odds
When it comes to placing an op-ed, luck is sometimes involved. However, there are ways to increase the odds that your op-ed piece will get into print.
© Copyright 1999, G.A.Marken, Marken Communications
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