For the Busy Entrepreneur: How to Promote Your Company On-Line, Get Noticed, and Not Get Left Behind!By: Kevin Nunley
Everywhere you look on the Net, experts are warning you that things have changed. It may have been OK last year to throw up a simple web site supplying readers with some basic info about your company, but thatís not nearly enough for todayís World Wide Web. The "brochure" web site just doesnít get it anymore.
To be competitive on the Internet--and by now youíre probably feeling that you MUST!--youíve got to carry out an aggressive on-line promotional campaign.
"But wait a minute!" you shout. Iím already up to my eyeballs in my business. Isnít there a promotions company I can hire to do this for me?
Well, yes and no. There ARE people out there who will mass mail your message to solicited millions, help you develop a razzle-dazzle web site, and see to it that your URL gets on all the search engines. But thatís not nearly all that you could or should do to insure your Internet visibility.
Experts admit that really good on-line promotion is time consuming. So much so that itís probably not feasible to hire anyone to do it for you (unless you use our specially developed full-service Internet marketing service...which we started after receiving many requests from businesses that just didn't have the time to promote).
This is where you have to think like a pioneer in the days of old. The adventurous trapper moving west on a wagon train couldnít arrive at the promised land, call a Realtor, and make plans with a residential contractor. He had to be creative.
Here are some creative solutions for the busy business person who simply hasnít got the time to be a promoting dynamo--but also canít afford not to!
Donít wait for the next phase of the Net, when business promotion will be taken over by large ad and PR agencies. Be aggressive now. This is one party where if youíre late, you may miss it all together.
© 2001, 2000, 1999, 1998, 1997, 1996 DrNunley.com.
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