How to Boost Your Small Business With Powerful Telephone TechniquesBy: Kevin Nunley
Tom knew he had to move fast.
"My small operation has done well. But now two larger competitors have moved in. They're killing me with lower prices and telemarketing."
Tom should resist the temptation to cut his prices. A panic driven price war is just what his adversaries are hoping for. They know they can last longer than he can.
Tom should build upon the relationships he's developed through his years in the community. He should mine past customers for new business. After all, Tom is the one people know and trust.
His competitors can only offer a lower price. Studies show that more and more people will pick trusted service before they will gamble on an unknown business with a lower price.
Tom can also put powerful telephone selling techniques to work. His competitors are using telemarketing to gain an edge on him. He can beat them at their own game, more effectively and much more cheaply.
Here's how you can profit from five very wise telephone techniques that will help you increase your clients and sales.
Don't be afraid to promote your business over the phone. People want and need your product or service. Reaching prospects through the phone, and sharing your enthusiasm and belief in your company and yourself, can be a superior way to build your client list.
© 2001, 2000, 1999, 1998, 1997, 1996 DrNunley.com.
The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.