Design Postcards OnlineBy: Kevin Nunley
Postcards are a favorite low cost way to reach prospects. Unlike a letter, postcards don't have to be opened.
The prospect sees your postcard in their stack of mail and can't help but read your headline. From there it is pretty easy to get them to read the rest of the postcard.
All this happens while the prospect is tossing unopened sales letters--which cost more to write and mail-- in the trash.
For years the one big problem with postcards was you had to get someone to design them.
The first postcard I sent out was designed by the neighborhood copy shop. It was nothing more than crooked typing on colored card stock. And they charged me $85 for it.
Today you can design your own cards online. They look like something a corporation paid a Madison Avenue agency thousands to develop.
There are a number of companies that provide this service. I use ModernPostcards.com.
Simply pick an eye-catching photograph for the front of your card, then type in your copy for the back. Be sure to include a headline and even a logo.
© 2001, 2000, 1999, 1998, 1997, 1996 DrNunley.com.
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