EMail Helps You Make the SaleBy: Meredith Pond
Sales letters are one of the most popular forms of advertising today, and rightly so. The reason for this is simple: they work. However, even the most powerful sales letter can't do its job if you don't get it to the right people.
So, how do you make sure your sales message gets across to those who will listen? The answer lies in one simple word: EMAIL. Email is the fastest, most direct, and most cost-effective way to spread the word. In fact, it's the number one marketing method in use today.
If you have already established an email newsletter, use your existing list to send out a sales letter. Since these people have already signed up to receive your messages, they're likely not to mind much if you send them a sales pitch; just try not to make it too hypey or pushy. Thank them for joining your list, then tell them what you can do, as a service for them.
If you're nervous about turning your prospects off with a sales letter, simply begin each newsletter issue with a brief ad for your services. Provide a link back to your site, perhaps to a page that does contain a strong sales letter.
If you don't already have a newsletter going out, you need to start one. Let visitors to your site sign up simply, by providing their email address. Let them know you'll give them weekly insider tips, useful articles, and money-saving offers. And ALWAYS, ALWAYS provide, at the end of your newsletter, specific instructions for how your subscribers can remove themselves from your list. Although you don't really want people to unsubscribe, not providing these instructions can really frustrate people and damage your reputation.
If you don't think it's possible to start your own newsletter, try buying or renting a targeted list of prospects from an outside source. A simple Internet search will no-doubt help you find dozens of companies who specialize in these lists.
In short, email is an incredible marketing tool that can make the difference between success and failure... if you do it right. A well-written, well-targeted sales letter or ad can indeed do wonders for your bottom line.
© Copyright 2001, Meredith Pond
The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.