To Sell to a Woman, You Must Understand the WomanBy: Lisa Lake
The hand that rocks the cradle is the hand that rules the world. Truer words have never been spoken, especially when we consider the progress that women have made in society. Their hands no longer stick to rocking the cradle, but they still rule the world.
If you are to succeed in marketing a product or service, you must remember that women control 85% of all purchases. Marketers need to consider that there are certain innate differences between men and women.
Keep these ideas in mind when targeting women in your marketing strategies:
© 2001 Lisa Lake
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