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Site Promotion 101

By: Joanne Glasspoole

Joanne is the editor/publisher of CYBER QUEST. Each issue is jam packed with original reports, news briefs, cool Webmaster tools, and more. To subscribe, send e-mail to with "subscribe cyberquest" in the body of your message.

So, you've designed a compelling Web site that you're eager to show the world. Every day you add fresh content and tweak your pages to make them prettier, more informative and faster to download. It's gonna pay off, you tell yourself, as you upload several new pages to your Web Host's server.

Midway in the afternoon, you stop what you're doing to check your traffic reports...You're excited and eager to confirm just how successful your Web site is. Waiting for your site statistics to finish downloading, your glee turns to dread when you learn that only two people visited your Web site all day.

What's a disillusioned Webmaster to do?

Here are a couple of "musts" to add to your to-do list to help you get started marketing yourself and your Web site.

Submitting to Search Engines

Search engines are by far the most popular way to find information on the Web. Getting your site listed, however, is a chore, and it is oftentimes frustrating because results are not quick to see.

Although there are automated services that promise to get you listed on thousands of Web directories and free-for-all (FFA) links pages, it is recommended that you manually submit your site to the top search engines.

Be forewarned that it takes weeks (sometimes even months!) to get listed.

Set up a tickler file to do site submissions on a monthly basis. Resist the temptation to submit more often, because your hard work will go up in a puff of smoke if your URL gets banned for spamming the Search Engines.

The following list is not all inclusive, but it is a good place to start with your Search Engine submissions.
Ah-ha (Free)

All The Web (Free)

AltaVista (Free)

Direct Hit (Free)

Dogpile (Free)

Excite ($149 Basic/$299 Express)

Google (Free)

GoTo (Pay-per-click)

Hotbot (Free)

Iwon ($149 Basic/$299 Express)

Kanoodle (Pay-per-click)

Looksmart ($149 Basic/$299 Express)

Microsoft ($149 Basic/$299 Express)

National Directory (Free)

Netscape ($99 Annual)

Northern Light (Free)

Open Directory Project (Free)

Scrub The Web (Free)

Search Hound (Pay-per-click)

Voila (Free)

WebCrawler $149 Basic/$299 Express)

WebZone (Free)

WhatUSeek ($29.99)

Yahoo! ($299 Express)
For those of you who want to try an automated service, I highly recommend Add Me! at

Link Exchanges

With an estimated billion Web sites competing against yours, you can't rely only on Search Engines for site promotion.

In my experience, the second most important marketing strategy is establishing link exchanges. In analyzing my visitor stats, it is clearly apparent that the majority of my traffic comes from the reciprocal linking partnerships I have established with Web sites that complement mine.

How do you go about establishing a linking partnership? When I come across (or am referred to) an excellent online resource, I add it to my "Related Links" page, and, if it's appropriate, I contact the Webmaster to see whether they might be interested in swapping links with me. More times than not, the response is positive.

Since relevant, high-quality links coming to your site from other sites is increasingly important in getting good Search Engine rankings, I recommend that you put establishing linking partnerships high on your marketing to do list.

For more information about link exchanges, check out at LinkLeads is a targeted search engine/portal of Web sites seeking reciprocal linking partners. Membership is free. Getting results is relatively easy.

Although this list is far from comprehensive, these two tasks are an important starting point in your online marketing strategy.

Like building a Web site, promoting it to the world is  hard work, but I guarantee your sense of accomplishment will be well worth the effort when you start to see results. More importantly, visitors!

© Copyright 2001 by Joanne Glasspoole

Other Articles by Joanne Glasspoole

The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.


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