Teaching as MarketingBy: Kevin Nunley
Most teachers have an incredible network of people they know in all walks of life and business. When you spend a semester working with the same 30 people each week, you get to know all about them and the industries they work in.
Many people who teach find the experience enriches their business. Some find a consulting business automatically grows out of it.
Teaching a class is a fine way to become known throughout the community for your knowledge and skill.
Most colleges and universities hire part-time teachers. You can teach an evening class about almost any subject. Many times the only requirement for teaching a community enrichment course is you have experience in the subject you are teaching.
While it isn't a good idea to sell directly to students, many will be happy to introduce you to managers and specialists they know or work with.
Also look for opportunities to appear on instructional TV programs and contribute to book and journals.
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