Press Release AFTER Your EventBy: Kevin Nunley
Everyone knows about sending out a press release before your event. But did you know a release that comes right after your event can be even more effective?
People tend to remember a story better after it has happened, not before. There is often more information for the media to get their teeth into after the event has taken place.
And media, because they see news as something that has already happened, will be more likely to cover your story.
Send your press release out later during the same day as your event. Or send it the day after your event. Don't let more than one day go by or media won't be interested in your release.
Get a head start by writing your follow-up release before the event. You can rework it quickly afterward to include unexpected details.
You can also send out an after-the-event article. This works especially well for speakers. Tell about the speech or seminar you gave, then provide tips and insights that were included.
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