Writing For Public RelationsBy: Ana Ventura
So you're not sure how exactly to go about writing material for you public relations campaign, and maybe you're not even sure you want to. We're all busy people, right?
One the of the best solutions for that is to just hire someone else to do the writing for you. "Wait a minute," you say. "That's going to cost me a fortune!" Maybe, maybe not.
Very large companies and corporations have a PR firm on a monthly retainer, meaning that they pay them every month to bust out public relations articles, press releases, or anything that needs to be written. Most likely this will not be a realistic approach for the small business owner.
So where do you go? Freelance writers are great place to start. They work on a per project basis, so if you've only got one or two documents to write up they will be your best bet. Freelancers charge either by the project or by the hour, depending on their preference. Fees for hourly writers can range from $50 all the way up to $150. Per project fees depend on what you'd like written, how long it is, and the complexity of the material.
A press release, for example, could cost anywhere from $100 to $800 for a more seasoned writer. If you would like a ghost writer to type up an article in your name, a feature length piece could go from about $800 to $3,000.
This doesn't sound like such a great deal, right? Well, if you know where to look for great writers, you could get a pretty good deal. There are a lot of Internet based companies that can do the work for a much more reasonable price. College students that are learning how to write for their majors can oftentimes write a release or an article that is just as good as a pro. And what starving, struggling college student wouldn't give you a deal?
If you would like to find a freelance writer within your immediate area so that you can communicate in person, try looking in your local phone book or asking a large PR firm for some names.
In the long run, it will probably save you a lot of time and headache to hire someone else to do your PR writing for you. So take a look around; chances are you'll find a great writer that fits nicely into your budget.
© Copyright 2001, Ana Ventura.
The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.