How To Get Big Media Promotion--Without Paying For ItBy: Kahlia Hannah
Have you priced big media ads lately? Yikes! A big ad in your daily newspaper can run you a couple thousand bucks. Radio commercials, which used to be cheap, can cost several hundred dollars each. And let's not even talk about the price of TV commercials.
Expensive media advertising is great if you can afford it, but you may not have to pay a cent to get covered big time by big time media. Each day thousands of media outlets give away millions in news coverage, promotional tie-ins, and adlibed plugs.
It doesn't matter if you are a small business that can't afford advertising or a larger firm who could use a boost to your existing marketing budget. Going after no-cost media coverage is an important effort that will pay huge dividends over time.
Here is how to get your share of the free media bonanza:
© 2001, Kahlia Hannah
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