Why Marketing In Magazines Is a Great Bang For Your BuckBy: Kahlia Hannah
Finding a great way to market that is surely going to bring in some profits from new customers is tough predicament. That's where marketing in magazines comes into play.
Advertising in well known magazines has a lot of advantages. First, if people trust the magazine, they will be more likely to trust the businesses represented there. Time Magazine, for example, is highly respected publication; putting an advertisement into their pages is sure to grab some interest and give your company a good name.
It might seem a little frivolous to run an ad in a national magazine for a small company or one that can only do local business. But there is a little known secret-- most of those well known magazines run regional editions that are only distributed throughout certain areas.
Running an ad in a regional edition is cheaper than showcasing it to an entire nation. It also has greater advantages over other media sources such as newspapers. The color used in the glossy pages of a nice magazine grabs attention and really gives the product a better focus on detail than would a newspaper advertisement.
One smart thing to do when advertising in a magazine for the first time is to do a split run test. Think up two or three different headlines for your ad that you think will bring in responses. Ask the magazine to split the ads, meaning that one headline will go into half the issues printed while the other headline goes into the rest. You can code responses with numbers, coupons, or a verbal phrase in order to find out which headline received the most attention. The next time you run the ad, you will know which headline works the best.
Persistance is key. If you run your ad in a magazine once or twice, don't expect an influx of business. People will begin to recognize and trust your name the more they see it. Try running ads over a longer perid of time. Many magazines have special deals where the lengthier period of ad space you purchase the cheaper the ads become.
Tell your customer in the ad to call or write or email for free information. Any time you get a response, you can send a motivating sales letter and brochure to them to really grab their attention.
© 2001, Kahlia Hannah
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