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Five Fantastic Ways to Promote Your Affiliate Program

By: Keller Flynn

Keller Flynn offers the full spectrum of tools, ideas and action steps needed to create and run a successful affiliate program. Reach him at keller@affiliatedirector.com or 801-328-9006. Get his Extra Money Newsletter athttp://www.AffiliateDirector.com to learn more about how you can profit from the affiliate boom.

If you belong to any affiliate program, you know that being successful at the affiliate game hinges on one simple concept: getting as many people to join as you possibly can.

There are a lot of different programs out there and even more ways promote them, so I've narrowed things down to what I believe are the five absolute best ways to get the word out about your affiliate program.  So, without further ado, here they are:
  1. On Every Page of Your Web Site

    That's right... every page.  After looking through your site and seeing that link on every page, they're just bound to click on at least one of them.  Promoting your program on every page will not only utilize the proven marketing method of repetition, but will also display your enthusiasm, which is also a great tool.

  2. In Your Newsletter

    Since most of your core customers are already looking at it, your newsletter is a terrific place to promote your affiliate program. Position an ad with a link right at the top of your newsletter, again somewhere in the middle, and also at the bottom.

  3. Ezine Ads

    Ezines like DEMC and AIM have huge numbers of subscribers, and both cater mostly to an audience of online businesspeople and opportunity seekers.  Therefore, ads placed in these newsletters can reach literally tens of thousands of the right kind of people.  Reaching a targeted audience like this is key if you want a good return on your investment.

  4. Press Releases

    If your affiliate program is new, unique, or especially profitable, a press release sent to the right audience can really give you a boost.  A well-written press release just placed on your web site can give your program a "newsy" feel that might really impress people.

  5. Word of Mouth

    I can't say enough about word-of-mouth advertising.  If you're excited about your affiliate program, talk about it.  Tell your friends, your family, your co-workers, and people on the bus all about how you're making money.  People who know you are more likely to take you on your word, and if they tell their friends and family... you get the picture.
Promoting your affiliate program really isn't very hard, and it can make the difference between success and failure.  Use these methods, and you're likely to go far.

© Copyright 2001, Keller Flyn.

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