Make Your Ezine Ad Stand Out!By: Lisa Lake
In my experience, I've found that advertising in ezines is a great way to get response. The problem is, there are a lot of people out there who have realized the same thing.
It used to be that your classified ad was only competing with one or two other ads per issue. Now that everyone has discovered this advertising technique, your ad may be competing with eight, nine, or even ten other ads. What a conundrum!
Now, this increased competition could be a problem for the effectiveness of your ad, but if you just take a little time with your copywriting, you'll soon realize that its easy to make your classified ad stand out from the rest. Here are some pointers:
© 2001 Lisa Lake
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