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Spice Up Your Ad With These Words That Sell

By: Ron Sathoff and Kevin Nunley

Ron Sathoff is a noted speaker and manager of DrNunley's  He provides copy-writing, marketing, Internet promotion, and help for business speakers. Reach him at or 801-328-9006.
Kevin Nunley provides marketing advice, copywriting, and promotion packages. See his 10,000 free marketing ideas at Reach Kevin at or 801-328-9006.

Like us, you probably get stacks of junk mail and loads of email messages every day.  Many of these marketing materials are written by top writers and sent to vast audiences at great expense.

Because companies invest heavily in these direct mail marketing efforts, they are careful to monitor results.  Professional marketers keep the strategies that work and toss the ones that don't.

Watch your "junk mail" closely and you will get some great ideas on how to make your next ad, sales letter, or web page a selling success.  Here are popular words and phrases we find over and over again in top ads.  They are used a lot because they work!

Make It Easy
Both consumers and business customers love a product or service that is easy to get and easy to use.
  • It is a breeze to use
  • Do-it-yourself
  • Simple step-by-step instructions
  • Easy to duplicate
  • All under one roof
  • Call free 24 hours a day
  • Everything you need in one easy-to-use bundle
It's Effective
People buy fast when they know your product or service will get the results they hope for.  Use these words and phrases to demonstrate your effectiveness:
  • Our proven, tested formula
  • A strategy thousands have counted on
  • For five-star results
  • Get professional results
  • Our experts are standing by for your call
  • Highly effective
Add Style and Excitement
Most of us buy, in part, because the product or service will give us an emotional boost.  We feel better, more hopeful, or more excited after we buy.
  • You deserve a pick-me-up
  • This lavish display
  • Bold new innovation
  • Dazzling results
  • A touch of the exotic..dazzle..charm
  • A spirited look and sporty feel
Your Guarantee
Sales jump when you insure confidence with your guarantee.  If you are selling through the mail, a guarantee is necessary.  So make it sell with all the sizzle and importance you can muster.
  • Guaranteed for a lifetime of precision results
  • Our money-back, no-risk guarantee
  • If you aren't satisfied, we'll buy it back
  • We stand behind our service 110%
  • Guaranteed lifetime updates
  • Our 30-day, 90-day, 1-year warrantee.
  • Lifetime Replacement Guarantee
Feel free to adapt these winning words and phrases to fit your ad or copy.  As you listen to the radio, watch TV, surf the Net, or read the paper, look for more selling phrases that could boost your ad response.

© Copyright 2001, Ron Sathoff and Kevin Nunley

Other Articles by Ron Sathoff
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The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.


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