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What's Color Have To Do With It?

By: Maria Marsala

Maria Marsala is a trained Business & Life Coach and graduate of Coach University. Prior to forming Maria's Place for Holistic Evolution, she was a trader and manager on Wall Street and a director at a non-profit company in NY. Maria is also an Internet writer, hosts a monthly OnLine column for the Seattle New Times, and is the Business Calendar Manager for the Kitsap Business Journal. She maintains her own websie which is located at

I bet you'd be able to tell me, in 10 seconds or less, the colors that McDonalds, Burger King, K-Mart and Wal-Mart use. That's because they have used these colors, their logos and even their slogans to "brand" themselves. Branding helps clients "remember you".

As a business owner, you too can "brand" your business. An example would be my website, Welcome Kit, forms, business cards etc. They all contain the same colors, fonts, logo, and graphics. Actually, even my website name "coach maria" brands me. I've met individuals who think they "know" me, or have met me before, however, I don't know them! When we figure out where they know me from, it's from a discussion group or my website. Branding works!

Take the time now, as you start your business, to decide what colors you'll be using in your branding campaign. A few things to remember about colors: a) Colors may appear different when used in print media (such as your brochure) vs. on the Internet. b) Different browsers (Microsoft Internet Explorer, Netscape Navigator) show colors differently. c) The same color on different parts of a page (the background and border, for example) may look different, even in the same browser. d) On the Internet, white is a color. If you do not "name" it white, then it will appear as gray on Netscape.

So before you decide on a color for your website, check the color in a few browsers. In fact, if you're a web designer, designing a color page may be helpful for your clients. You can view a sample color page at Use the websites below to assist you in choosing colors for your business.

Psychology of Color, Sandra K. Webster Online slide presentation.

How Does Color Affect Your Life? Various articles.

Lists what each color denotes and includes a color planning guide.

Colorwise Career and Personality Test.

Reference Colors and Tutorials

Color Theory 101.

HTML 101 Part 4 Colors.

Color Chart and Character Resources for Web Designers.

HTML Color Charts - Simple to Use RGB Hexadecimal Colors.

Color graphs for interior designers, graphic artists, web designers and you if you enjoy playing with color.

© 2001 Maria Marsala, Business & Life Coach

Other Articles by Maria Marsala

The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.


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