Tips For Writing An Attention Grabbing Press ReleaseBy: Ana Ventura
If you were to ask certain people in the public relations or marketing field, they would tell you, "Press Releases don't sell. End of story." Most press releases don't sell, but there's a good reason for that.
A lot of people just don't care, be it the media or the regular old public. Don't get me wrong-- I'm not trying to say that society has fallen into a pit of apathetic lethargy because that's not true. What I am saying is that in this world of I've- heard-everything, it takes more than just a professional voice and a nice writing style to get noticed in the news world.
So what tips can you follow to make your press release more likely to catch the eye of an editor or the average reader?
That just goes to show that with a little bit of practice and a lot of determination, press releases really can work, despite what anybody says.
© Copyright 2001, Ana Ventura.
The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.