What To Expect From Your WebsiteBy: Kevin Nunley
Readers often ask me how many visitors they need to get to their web site before they make a sale. The average "conversion rate" tends to be between five sales for every 1,000 customers to five sales per 100 customers.
Ouch! If your regular store had to pull in hundreds of customers to make a sale, you would definitely know something was wrong.
But the Internet is different. People can jump from site to site without spending money on gas or even leaving their chair. Most decide within 10 to 20 seconds if they are interested. Improve your site's conversion rate by telling people what you have to offer them in clear copy at the top of your opening page. If you make customers guess what you're about, they won't stick around to find out.
Put order links in prominent text or with a graphic in several places on each page.
Include your telephone number and physical location. Add customer comments. State your shipping and return policies.
The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.