Marketing Articles

Marketing Collateral Articles (click here for more)


Use Several Brochures

By: Kevin Nunley

Kevin Nunley provides marketing advice, copywriting, and promotion packages. See his 10,000 free marketing ideas at Reach Kevin at or 801-328-9006.

It is often hard to cram all your important information into one brochure.  Since big, dense sections of copy tend to scare people off, it is a good idea to limit the amount of information in your brochure.

Instead, offer several brochures in your mail package or handouts.

One brochure can give background on you and your company.  How long have you been in business?  Who works with you?  What do your customers say about your service?

The second brochure can promote two or three of your main products and services.  Give an exciting description of each.  Include photos if you can.  List important features with the benefits they bring to customers.

A third brochure can give helpful tips and hints.  A plumber might have a brochure of easy ways to unstop a toilet, clean a shower drain, and how to know when it is time to call a professional.


Other Articles by Kevin Nunley

The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.


Match: Any word     All words
Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.


Would you like us to consider your own articles for publication? Please review our submission and editorial guidelines by clicking here.