Use Several BrochuresBy: Kevin Nunley
It is often hard to cram all your important information into one brochure. Since big, dense sections of copy tend to scare people off, it is a good idea to limit the amount of information in your brochure.
Instead, offer several brochures in your mail package or handouts.
One brochure can give background on you and your company. How long have you been in business? Who works with you? What do your customers say about your service?
The second brochure can promote two or three of your main products and services. Give an exciting description of each. Include photos if you can. List important features with the benefits they bring to customers.
A third brochure can give helpful tips and hints. A plumber might have a brochure of easy ways to unstop a toilet, clean a shower drain, and how to know when it is time to call a professional.
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