Want To Make Sales Fast? Use The TelephoneBy: Kevin Nunley
If I were to ask you where the best place to make a sale was, you would probably answer the Internet, right? You might be surprised to hear that while the 'Net is still going strong, it's not necessarily where you could be pulling the bulk of your sales from.
Even though the Internet is hotter than hot, a lot of major dot-com's are reverting to the good old telephone to make sales. Their impressive web sites get lots of interested prospects, then use a room of veteran telemarketers to make sales.
These firms are finding they can sell small items on the Internet, but they can get the bigger sales of $500 to $5,000 with a telephone call. The Internet revolution has only increased the need for telephone marketing. Many of the largest e-commerce sites ask for your phone number, then have a room of expert telephone sales reps call you for the big pitch.
Why? Telephone selling works. Here are some simple tips that will boost your effectiveness on the phone.
Figure on meeting up with the 30-30-40 rule when you start telemarketing. Thirty percent are ready customers, thirty percent won't buy no matter what you say, and forty percent could go either way. The quality of your telemarketers and how skillfully they can convert the forty percent of undecideds is a big part of your success.
It is far, far easier and less stressful to call people who have already indicated an interest in what you sell. Use a free report, e-book, or autoresponder series to find prospects. Ask for the prospect's phone number when they give you their email address.
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