Look For Customers Where Your Competitors Aren'tBy: Kevin Nunley
Most businesses look for customers in the same places their competitors do. If your competitor advertises in the newspaper, you do too.
If the market leader in your field does TV infomercials, you probably feel a lot of pressure to spend your ad dollars in the same way.
You can save a lot of money and find plenty of customers you competitors are missing by looking for prospects in different places.
Sure, your prospective customers watch TV and read the newspaper, but they also probably get ezines, read trade publications, pick up magazines in the grocery store, and take the bus or train.
Also think of alternative places to sell your product or service. You may not need a stall in the mall or a Main Street retail location. How about selling on the Internet, or in a part of town where not many stores are located, or through direct mail?
Can you display your product in stores that draw the same kinds of customers you are after?
© 2002 DrNunley.com.
The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.