Tell 'Em Your Core BenefitsBy: Kevin Nunley
If someone buys your product or service, how will it improve their life?
Customers always want to know what is in it for them. In fact, their insistence on knowing how you can help them is so strong they'll quickly turn away if you don't tell them fast.
Make a list of the core benefits your product or service gives to customers.
Include one or two of your core benefits in your headline. List more, connecting features with benefits, in the first third of your marketing copy.
© 2002 DrNunley.com.
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