Give Customers a Magazine SubscriptionBy: Kevin Nunley
Many of your customers would buy more if they had a wider view of their industry. For example, a lot more people would want me to write a press release for them if they understood just how much news editors need and how OFTEN they get it from press releases.
You can give customers this wider, deeper perspective by sending them a free magazine subscription.
Check the leading magazines that cover your industry. Call or email to find out if they can give you a discount for multiple gift subscriptions. Most do.
Once you get your best or biggest customers signed up, watch the magazine for a story that relates to what you sell.
Zip off a note or email telling the customer to watch for the article. Point out why you think the information is important.
While magazines work well for this, a specialty newspaper or trade publication can work just as well. Publicity Hound puts out a great newsletter of success stories that would work perfectly in the example above.
© 2002 DrNunley.com.
The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.