Use a Local CelebrityBy: Kevin Nunley
Advertisers use national celebrities--movies stars and sport figures--all the time. That is an effective way to promote if you can afford it.
One far cheaper and effective strategy is to use local celebrities. Get a popular radio DJ, news reporter, politician, social figure, or merchant in your town to appear in your ads or on your website.
Prospect's eyes and ears will perk up when they see your well-known local character.
Some local celebrities are prevented by their employer from appearing in commercials, but many more are just waiting to be asked.
Radio DJs often have audiences of tens of thousands of faithful listeners, yet rarely get a chance to appear on TV, newspapers, or on the Net. Offer them a fee to appear in your ad ($50 to $100 will often do the trick).
© 2002 DrNunley.com.
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