Marketing Articles

Marketing Collateral Articles (click here for more)


Success Story: Homemade Postcards

By: Kevin Nunley

Kevin Nunley provides marketing advice, copywriting, and promotion packages. See his 10,000 free marketing ideas at Reach Kevin at or 801-328-9006.

Maria has a marketing method that is almost too cheap and simple to be true--but it works.  She loves to take photos of places she visits and has turned her hobby into a forceful marketing campaign.

Maria says she picks favorite photos of waterfalls, mountains, buildings, people, and anything that will get attention in a stack of mail.  She orders multiple prints.

Then she writes a marketing message on the back of the photo along with the customer's address and a stamp.

That's it!  People react when they see a photo in their mail.  The personalization stands out as something nice and different.

One man built a successful small record company using this method.  He told me, " People get so much marketing stamped out by a machine that they notice and remember you for sending them something personalized."

© 2002

Other Articles by Kevin Nunley

The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.


Match: Any word     All words
Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.


Would you like us to consider your own articles for publication? Please review our submission and editorial guidelines by clicking here.