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Success Story: Homemade Postcards

By: Kevin Nunley

Kevin Nunley provides marketing advice, copywriting, and promotion packages. See his 10,000 free marketing ideas at DrNunley.com Reach Kevin at kevin@drnunley.com or 801-328-9006.

Maria has a marketing method that is almost too cheap and simple to be true--but it works.  She loves to take photos of places she visits and has turned her hobby into a forceful marketing campaign.

Maria says she picks favorite photos of waterfalls, mountains, buildings, people, and anything that will get attention in a stack of mail.  She orders multiple prints.

Then she writes a marketing message on the back of the photo along with the customer's address and a stamp.

That's it!  People react when they see a photo in their mail.  The personalization stands out as something nice and different.

One man built a successful small record company using this method.  He told me, " People get so much marketing stamped out by a machine that they notice and remember you for sending them something personalized."

© 2002 DrNunley.com.

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