Marketing Articles

Human Resources Articles (click here for more)


Get The Most From Creative People

By: Kevin Nunley

Kevin Nunley provides marketing advice, copywriting, and promotion packages. See his 10,000 free marketing ideas at Reach Kevin at or 801-328-9006.

Your marketing will look and work better if you get good creative people involved.  An experienced or gifted designer can turn your logo or site look into something special.  A good writer can make your web copy, sales letter, ad, or radio spot sing and sizzle.

I've spent most of my life working with "creatives."  Here are a few tips I've learned.
  • Pay more for an experienced designer or writer.  While they may charge you more per hour or job, they will get the job done right and often much faster.  You save money in the end.

  • If you can't afford a seasoned pro, get a college student or someone who recently graduated from college.  They often have a mind full of newly-learned, cutting-edge ideas, and you can't beat their enthusiasm.

  • Give a creative person their head.  Don't micro-manage every detail.  I like to take an extreme approach.  We give the designer just the barest idea of what we need, then jump for joy over whatever they produce.  After a few projects you will have a creative who loves the freedom you give them.  They will come up with wonderful ideas you never could have thought of on your own.

© 2002

Other Articles by Kevin Nunley

The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.


Match: Any word     All words
Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.


Would you like us to consider your own articles for publication? Please review our submission and editorial guidelines by clicking here.