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Get The Most From Creative People

By: Kevin Nunley

Kevin Nunley provides marketing advice, copywriting, and promotion packages. See his 10,000 free marketing ideas at DrNunley.com Reach Kevin at kevin@drnunley.com or 801-328-9006.

Your marketing will look and work better if you get good creative people involved.  An experienced or gifted designer can turn your logo or site look into something special.  A good writer can make your web copy, sales letter, ad, or radio spot sing and sizzle.

I've spent most of my life working with "creatives."  Here are a few tips I've learned.
  • Pay more for an experienced designer or writer.  While they may charge you more per hour or job, they will get the job done right and often much faster.  You save money in the end.

  • If you can't afford a seasoned pro, get a college student or someone who recently graduated from college.  They often have a mind full of newly-learned, cutting-edge ideas, and you can't beat their enthusiasm.

  • Give a creative person their head.  Don't micro-manage every detail.  I like to take an extreme approach.  We give the designer just the barest idea of what we need, then jump for joy over whatever they produce.  After a few projects you will have a creative who loves the freedom you give them.  They will come up with wonderful ideas you never could have thought of on your own.

© 2002 DrNunley.com.

Other Articles by Kevin Nunley

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