Marketing Articles

Marketing Collateral Articles (click here for more)


Color Code Your Print Materials

By: Kevin Nunley

Kevin Nunley provides marketing advice, copywriting, and promotion packages. See his 10,000 free marketing ideas at Reach Kevin at or 801-328-9006.

People often ask me what colors sell best.  There are no hard and fast rules about colors in marketing, but here are some things that seem to work again and again.

Yellow gets attention, but is hard on the eyes.  Use some yellow in your marketing or on your package, but don't make the whole thing yellow.

Red makes your document seem urgent or aggressive.

Many feel green makes prospects think about money.  A green border with a graphic of a stack of dollars works well for business opportunities.

Blue has a long history among Europe's royalty.  Today blue still works well to portray power, authority, or prestige.

Pastels are popular for light for feature stories.  If you want your message to seem fun, use a pastel color.  Make sure your copy shows up well on the paper.

Many people love purple.  For some reason it is a favorite among children and many of us never get over it.

© 2002

Other Articles by Kevin Nunley

The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.


Match: Any word     All words
Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.


Would you like us to consider your own articles for publication? Please review our submission and editorial guidelines by clicking here.