Five Ways To Start a Money-Making AdBy: Keller Flynn
Advertising is more affordable than ever thanks to ezines, small newspapers, and an exploding number of trade publications that cover specific industries.
I often place classifieds ads for as little as $3 in ezines that reach thousands. Local papers and trade pubs sell short classified ads for $13 to $50, with small display ads (those box ads) going for $100 to $300.
Of course, to keep the cost down, you may have to write your ad yourself. The hardest part of writing an ad is always the very beginning. Once you get the ad started, the rest is easy.
Here are five ways to start your ad. Use these simple time-saving formulas to get a great ad going. Don't worry about compromising quality. These are the exact same tricks top professional copy writers have used for decades, even for million-dollar ad campaigns.
When you mention a feature of your project or service, link it with the benefit it will give the customer. People aren't necessarily impressed that your new potato chips have a nifty new ridge design. They do care that the ridge design provides added flavor and crispy crunch. The line should read: Nifty new ridge design adds delicious flavor and crispy crunch!
Give people several ways to buy or contact you. I like to include a web site address, email address, and phone number. If many of your customers order by mail, include your mailing address. Often you can limit the address to just your street location and the zip code.
© Copyright 2001, Keller Flyn.
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