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One-hour Marketing Solution

By: Maria Marsala

Maria Marsala is a trained Business & Life Coach and graduate of Coach University. Prior to forming Maria's Place for Holistic Evolution, she was a trader and manager on Wall Street and a director at a non-profit company in NY. Maria is also an Internet writer, hosts a monthly OnLine column for the Seattle New Times, and is the Business Calendar Manager for the Kitsap Business Journal. She maintains her own websie which is located at www.coachmaria.com.

There are people who have found ways to market with integrity and have lots of fun, too. If this describes you, then skip this article! Other people would rather be doing anything else - even getting a tooth pulled (well almost) - instead of marketing. If that describes you, then start marketing 60-minutes each day.

Now, I'm not talking about creating forms, business cards, etc. Instead, take 1 hour each day and "really" market. First use that time to design a marketing plan (review your business plan for some ideas). Make sure that your plan includes many enjoyable ways to market or ways you think you'd enjoy. Do I hear lunch? Next, spend one hour per day conducting any type of marketing! Or spend the equivalent of that time - 2 afternoons per week or whatever way works for you - as long as it equals 5 hours per week.

Over time, you too will realize that marketing is fun. Without realizing, your marketing time will automatically begin to increase. Remember, if you get stuck... go to the web or your local bookstore and check out "marketing" information. There are rows upon rows of "how to market" books. So, keep in mind, you can market your way, market with integrity, and have fun, too.

Use the books below to investigate fun ways to market:


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    "Guerrilla Marketing Handbook" (or any guerrilla book)
    by Jay Levinson and Seth Godin

    Lots of inexpensive and great ideas to build a marketing foundation and see what enjoyable methods you can add to your marketing plan.


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    "Selling the Invisible: A Field Guide to Modern Marketing"
    by Harry Beckwith

    Especially good if you market a service vs. a product.


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    "The Portable Coach: 28 Surefire Strategies for Business and Personal Success"
    by Thomas Leonard

    Marketing using the 28 principals of attracting people and business to you.


© 2002 Maria Marsala, Business & Life Coach, All Rights Reserved

Other Articles by Maria Marsala

The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.

 

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