Easy Ways to Make Your Website and Advertising SellBy: Keegan Michaels
I'm sure you remember those tedious lessons in high school about how to outline and organize an essay. Most of us just wanted to write the stupid essay and get it over with, to hell with organization. Unsurprisingly, the end product was usually incoherent and unfocused.
Unfortunately for those of you who hated planning essays, the process of designing a website or ad is quite similar. You have to do some careful planning beforehand, or else you will end up with utter chaos.
Organization is the mainstay of effective design, so if you think you are going to jump headlong into designing an ad or website and end up with a masterpiece, I'm sorry to disappoint you--it's not going to happen.
There are solid, unbending rules when it comes to good design. Here are some tips to help you structure the design of your own website or advertisement:
A good design should help the viewer to focus and understand what you are trying to communicate. If you keep your designs simple and follow a few basic rules, your viewer will have no problem understanding what is going on in your site or ad. Good design for websites and ads are like great works of art in many ways; however, they are unlike great works of art in that you don't want people to be confused by them.
© Copyright 2002, Keegan Michaels
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