How To Get a Long Sales Letter That Pulls People In And Makes Them Buy
By: Keller Flynn
You can't make a sale unless your customer is emotionally and logically involved. They have to THINK your product or service is a good buy and they have to want to buy it.
A good long sales letter is the classic way to capture your customer's mind and heart.
I'm talking about a web site page that has at least 900 words (about 3 pages worth of copy on a word processor.) Long letters also work well for sending through the mail or including in sales packages. They can be three pages, six, even twelve pages of copy.
Here's why long copy works. Only a very few of us buy things on a whim. More than 70 percent of people like to get more details and think about it before buying. The problem is most folks never get around to buying if they walk off to think about it. There are just too many other tasks competing for their attention. This is especially true for web sites where the customer has one zillion other sites they can buy from.
Long copy gets the interested customer even more interested. While they sit reading your engaging copy for one, three, even five minutes, they become logically and emotionally involved in your copy. While they are reading, they are getting more information and thinking about the purchase. This is exactly what the majority of your customers need to make a purchase.
But how to you get a long sales letter? It's not as hard as it looks if you know how.
Start with a headline. Good headlines focus on one key goodie the customer gets when they buy for you. SAVE TIME...EARN
CASH...LESS HASSLE...SPEND LESS--are all good benefits to start your headline with.
Follow your main headline with a second, smaller headline. This one can be a bit longer and give a few more key details about
your offer. Your first and second headlines might look like this:
SAVE TIME WITH MONTY'S NEW MONKEY GREESER!
Nothing is more embarrassing than having a squeaky monkey. Monty's patented
grease makes your monkey run smoother for years.
© Copyright 2002, Keller Flynn.
The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.