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How To Make Your Newsletter a Success

By: Kevin Nunley

Kevin Nunley provides marketing advice, copywriting, and promotion packages. See his 10,000 free marketing ideas at Reach Kevin at or 801-328-9006.

Regularly publishing a newsletter can be one of the most effective forms of marketing. It keeps your name, your products and service, and your personality in front of customers and prospects until they buy. Especially since email became popular, I'm seeing a non-stop stream of folks who earn very good incomes from their newsletters.

But many people and companies aren't getting the results they should. A few important elements are missing.
Newsletters should provide valuable and usually brief information. Make sure your information is fresh and easy to use. Don't make a newsletter too long. The reason for their popularity is they don't take long to read. This is especially true now that people get so much email.

HTML newsletters that look like web pages are becoming more and more popular, but you don't need to be elaborate to be successful. People want information. They really don't care what form good info comes in. The more specific your audience, the more this is true.

Remember that newsletters should motivate prospects to buy while helping them as well. I like to include short articles full of good business advice with my even shorter ads promoting my services in between them.

© 2002

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