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Why Your Website Isn't Pulling Sales

By: Keegan Michaels

Keegan Michaels provides advice on how to promote your website and business and on earning with affiliate programs at DrNunley's http://AffiliateTeacher.com. Reach Keegan at keegan@affiliateteacher.com or 801-328-9006.

So you put your website up, expecting a barrage of sales to come pouring in. You waited a day, a week, a month, and still no sales.

What's the deal? Isn't the Internet supposed to be a gold mine for entrepreneurs?

The problem may have little to do with what you are selling, and everything to do with your website. There are 3 typical website mistakes that keep you from making sales:

  1. Your design stinks - Think of your website as a store; not a virtual store, a real one. When people enter your store, is it covered in obnoxious wallpaper? Are the signs on the walls unintelligible because of your choice of font and background colors? Is there random junk everywhere that just gets in the way of your visitors?

    Too many people throw a website up on the net with no thought to the design and usability. Bad design is the first thing your potential customer sees, and it's all they need to make them turn around and walk out that virtual door as quickly as they entered.

  2. Too little, too confusing, and too unfocused copy - You've probably heard people say that no one reads on the Net. You may have taken this to mean that your copy can be abysmal, and you can get away with it.

    Wrong! Good copy is as important as good design. It is your only vehicle for getting the real information about your product to your potential customer. No one simply looks at a picture and decides to buy. People want to know about your products and services before they buy from you.

    Plus, good sales copy lets potential customers know WHY they should buy from you. With all the virtual stores on the net, you have a lot of competition. Put a little effort into turning visitors into patrons.

  3. No way to follow up - Your potential customer could leave and forget that your site even exists. That's why you need to remind them of your presence.

    There are plenty of ways to get people's information so you can update them about sales, special offers, and just let them know that you are still out there.

    Offer to email them free information, your newsletter, or updates on specials. Your visitors will be happy to give you their email address if you offer them something they want.

    Once you have a visitor's information, you can use autoresponders to follow up with them. Create a database of all your potential customers, and don't let them off the hook until you've made a sale.

© Copyright 2002, Keegan Michaels

Other Articles by Keegan Michaels

The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.

 

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