How to Be RememberedBy: Kevin Nunley
If a prospect says "who are you?" when they see you, you're in trouble. If you aren't a memorable salesperson, then your company isn't going to stand out in the prospect's mind either. Here are some strategies on how to be remembered.
Remember special events. You could send a birthday card to a person who has never bought something from you. Who knows? You might be the only person who remembered their birthday and they'll sign a contract with you the next day.
Make sure that your thank you notes are handwritten. This is especially important today in this computerized world. You can also fax or send a cartoon or article that applies to your prospect.
Learn you prospect's interests. For example, if they mention that they enjoy playing board games, then on your next visit bring them a small game. Make sure that the gift is inexpensive and appropriate.
Build an emotional rapport. Talk about things you have in common. People enjoy buying from a salesperson who they feel is interested in them, not just their order.
You sell by being different! Perhaps it won't work 100% of the time, but it is possible that sales could double or triple by being a little more creative. You can't lose a sale that you don't have.
© 2002 DrNunley.com.
The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.