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How to Be Remembered

By: Kevin Nunley

Kevin Nunley provides marketing advice, copywriting, and promotion packages. See his 10,000 free marketing ideas at Reach Kevin at or 801-328-9006.

If a prospect says "who are you?" when they see you, you're in trouble. If you aren't a memorable salesperson, then your company isn't going to stand out in the prospect's mind either. Here are some strategies on how to be remembered.

Remember special events.  You could send a birthday card to a person who has never bought something from you. Who knows? You might be the only person who remembered their birthday and they'll sign a contract with you the next day.

Make sure that your thank you notes are handwritten.  This is especially important today in this computerized world.  You can also fax or send a cartoon or article that applies to your prospect.

Learn you prospect's interests.  For example, if they mention that they enjoy playing board games, then on your next visit bring them a small game. Make sure that the gift is inexpensive and appropriate.

Build an emotional rapport.  Talk about things you have in common. People enjoy buying from a salesperson who they feel is interested in them, not just their order.

You sell by being different! Perhaps it won't work 100% of the time, but it is possible that sales could double or triple by being a little more creative.  You can't lose a sale that you don't have.

© 2002

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