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Tips for Telephone Calls

By: Kevin Nunley

Kevin Nunley provides marketing advice, copywriting, and promotion packages. See his 10,000 free marketing ideas at DrNunley.com Reach Kevin at kevin@drnunley.com or 801-328-9006.

The phone can be one of your most powerful selling tools. Successful sales people know that it is not what you say, but how you say it that is important. Here are a few tips to make your phone calls more effective.

Get to the point fast. Figure out your objectives before you call and present them in a way that will keep your prospect's attention. Avoid sounding rehearsed, however. A natural sounding voice conveys to the prospect that you care about them in particular.

Remember to use your company's name often. Familiarize your prospect with your service or product and gain their confidence. Use testimonials to support your claims. This gives valid support to what you're saying and helps get rid of a customer's doubts.

Make sure that you smile. Why should you smile while on the telephone? A smile adds a pleasant tone to your voice that customer's can actually hear and feel. It gives you a sense of warmth and genuineness.

The person on the other end of the line wants to succeed just like you do. If your product or service will aid them in that success, then you are doing them a favor. If you can convince your prospect of this, then you have a guaranteed sale!

© 2002 DrNunley.com.

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