Sell With Less Technology...More YOUBy: Kevin Nunley
Many people who sell aren't as effective as they could be. They're using technology as a replacement for their sales efforts. Technology should be a support system. You are the salesperson. And when it comes to selling to real people, a real sales person works better than anything.
Be proactive, make phone calls, download materials from your website and get them to your prospects. Doing the work for the prospect impresses them and builds trust.
Use your web site as a reference, but also email, mail, and fax information to people. When you appear to be doing some of the work, prospects are more likely to become customers.
Remember to check your voice mail often. It's important to return phone calls as quickly as possible so that your customer feels valued and worth your time.
Many of us have become so wrapped up in technology that we sometimes over estimate our prospects' willingness to use technology. While technology is a wonderful tool for any business (mine couldn't run without it), give customers a break from technology when you can.
© 2002 DrNunley.com.
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