How To Build Your Money-Making Email ListBy: Kevin Nunley
I'm often asked, "What's the best way to build a business when you don't have much money to spend." I never hesitate when I answer. Build your own email list!
A good email list that you collected yourself is worth its weight in gold. My list, that I started with an AOL account and pasting subscriber addresses into Text Pad, now generates six figures in sales every year. I know a consultant who pulls down even more with her home-grown email list. And there's the guy who keeps his business humming by sending his thoughts to his list whenever he feels like it, once a month, once every three months, once a week.
None of these people have any special tricks to use a list to generate $17,000 in a weekend (you've probably seen sales pitches that promise that). They simply attract people who are interested in getting their information, put them on their list, and send them good info on a regular basis.
If subscribers don't buy from you now, they will eventually. It's standard to hear from new customers "I've been getting your newsletter for years and figured it was time to buy."
Your email list becomes a continuous source of non-stop sales for you. Want to know how most of the successful online businesses stay profitable year after year? They have a good list. Want to know why so many small businesses fold within months of starting? They don't have a list. It's often as simple as that.
How do you get your list? Here are several commonly used ways.
OK, all sounds good. But where do you get the information to send to your list? "Kevin, you're a writer. This stuff is easy for you. But I hate to write!" I can hear you cry. And that's exactly why you should use my articles, or the articles of any other writer who will let you (and most will if you also include their contact information at the end of the article).
Subscribe to lists that cover the same kind of information you do. When you see a great article, email the author and ask for permission to reprint it. You can also paraphrase information you find. Just put the information in your own words.
List building is highly effective, but it's not a get-rich-quick method. It often takes a full year to get your list up to the point where it starts getting results for you. It could take several years before it becomes a source of income that seriously changes your lifestyle. But in the scope of things, that's a pretty quick way to achieve the success you deserve.
© 2002 DrNunley.com.
The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.