Target Marketing Gives You The Most For Your MoneyBy: Ryan Walker
Do you need help increasing the success rate of your business for attracting prospects? One of the most often overlooked, but financially critical marketing techniques is honing in and finding target audiences for your product.
You must think of yourself as a laser pointer. You have to find the very best market for your product, and focus all of your efforts to get their attention.
It is crucial to use your ability to aim your advertising at the most interested possibilities and get through to them with every attempt. What this means is educating yourself. The more you know about the people you are trying to attract, the easier it will be to market yourself to them.
The trick is thinking about who will be most interested outside of your own circle of influence. If you are using the Internet to market your business, think of ways to make your websites specific to these parties. Ask yourself, "what will attract them
most to what I have to offer?"
For example, if you sell a line of biodegradable, irritant-free perfume, you might want to target women first, of course. Then, you would want to consider everyone who might buy perfume for their wife or girlfriend.
You can get even more specific within these target markets by considering environmentally aware individuals, people with sensitive skin, or baby boomers who are very health-conscious.
The best first step in target marketing is to take at least 10 minutes and make a list of potential prospects. Write down everyone you can think of who would benefit from using your product, or by joining your business. Don't hold back. Remember, you can always go back and edit this list.
Once you have everyone down on paper, it's easier to visualize and organize what direction your marketing should go. This is a vital blueprint to a strong business foundation.
Now, go down through your list and number these prospects based on how interested each group would be. If you're not sure, write down the benefits your business would have next to each target.
Once you feel comfortable with the order, you can just start at number one! This list can be modified as you learn more about your own product, and as you find the hottest leads on your list.
If your goal is to build a hugely successful business, target marketing is one of the best ways to narrow your focus. This will save you a lot of energy so that your marketing efforts do not fall on deaf ears.
© Copyright, 2002 Ryan Walker