Communicate for Profit with Your Convention ExhibitBy: Patricia Fripp, CSP, CPAE
Having an exhibit at a convention or trade show is a major opportunity to position your company or Association as a real player in your industry. Sure, it costs money, but it can become a major moneymaker for your organization. (It's also a big convenience for your members and suppliers.)
Here's how to make the most of your investment.
Steve Miller, a Seattle-based trade show expert and fellow National Speakers Association member, offers three more important points:
© Copyright, 2002, Patricia Fripp
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